Your Shopify store should convert more every week

Autonomous CRO software that finds leaks, runs guarded tests, and ships winners after your approval.

Join waitlist
Changed PDP headline

Benefit-led watch headline

+2.8% Conversion lift · 95% confidence

Heritage Field Watch

Product page
Watch product page
Changed headline

Crafted to last a lifetime

Heritage Field Watch

£295
Changed hero banner CTA

Action-led hero CTA

+3.4% Hero click-through · 93% confidence
Sneaker homepage hero

Built for the long run

New CTA Shop new arrivals
Added social proof on PDP

Reviews above add-to-cart

+1.6% Add-to-cart rate · 94% confidence

Court Runner Sneaker

Product page
Sneaker product page

Court Runner Sneaker

£165
Social proof
★★★★★ 4.9 (214 reviews)

“Best daily trainer I've owned. True to size.”

Added cross-sell to basket

Coat add-on in cart drawer

+2.1% Average order value · 96% confidence

Your bag

1 item in bag
Dress in bag
In your bag

Silk evening dress

Size M · Qty 1 £890
Cross-sell

Complete your evening look

Layer over your dress for the evening
Evening coat cross-sell
Outerwear

Wool wrap coat

£425
Website audit

Get 3 conversion fixes for your Shopify store

Enter your URL and Demi will send back a concise conversion audit with a score, the main friction points, and three fixes worth trying.

No credit card required.

Waitlist Cohort

Next cohort opens Monday

We onboard a small group of teams each week, with hands-on setup and guardrail review before anything goes live.

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The real bottleneck

The operating load is the bottleneck

Ecommerce teams know their store could convert better. The gap is not ambition. It is hours. When nobody has time to analyse funnel data, talk to customers, and turn findings into safe tests, revenue quietly stays on the table.

01

Revenue stays on the table

Conversion leaks compound every week your team is pulled into trading, launches, and firefighting instead of analysing what the data is saying.

02

No time to find the ideas

The right tests come from funnel data, customer conversations, and store analytics. That work gets cut first when nobody has the hours.

03

Winners rarely get shipped

Even when someone spots an opportunity, scoping, running, and rolling out a proper test loses to the next campaign on the calendar.

How it works

From insight to a shipped winning test

Demi closes the loop from store signal to shipped experiment, so your team spends time on judgement, not test operations.

01

Spot the leak

Demi scans PDPs, cart flows, and merchandising surfaces to surface the highest-leverage conversion gaps in your catalog.

Scan depthPDP, Cart, Checkout
Analysis time< 2 hours

Step 1

Leak detected

Silk Evening Dress

Product page
Green dress on product page

Silk evening dress

£890
Conversion leak

Size guide missing below the fold

02

Draft the test

Each opportunity becomes a structured experiment plan with hypothesis, variant, traffic split, and projected lift, ready for your review.

VariantsAuto-generated
Traffic splitConfigurable

Step 2

Draft ready

Silk Evening Dress

Product page
Green dress variant on product page
Test draft

Effortless drape for every occasion

Ready for your review before launch

Silk evening dress

£890
03

Run inside guardrails

Experiments launch within your policy: locked pricing, untouched checkout, bounded traffic, and automatic pause if conversion drops.

Auto-pause< -2% conv
Max exposure20% default

Step 3

20% traffic

Street Court Sneaker

Live test · 20% traffic
Street sneakers on product page in live test

Street court sneaker

£165

Running inside guardrails

  • Price locked
  • Checkout untouched
  • Discounts locked

20% of shoppers see the variant · auto-pause on downside

04

Roll out the winner

Statistically significant winners move to review. Nothing ships to 100% of traffic without your explicit approval.

Confidence95%+ required
RolloutYour approval

Step 4

+3.4% winner

Street Court Sneaker

Winner detected
Winning sneaker product page
Winner

Social proof block above add to bag

+3.4%

Graffiti court sneaker

£165
From operators

Built by people who've run Shopify brands and conversion.

We built Demi for the gap we lived - weeks lost to manual tests and backlogs, not lack of ambition.

Self-improving

Every experiment feeds the next hypothesis - wins, pauses, and rollbacks all sharpen what Demi tries next.

Guardrails

Pricing, checkout, and discounts stay locked by default. Demi only tests inside the policy you configure.

Your approval

Winners stay in holdout until you sign off. Nothing ships to full traffic without an explicit rollout decision.

Your policy, enforced

Guardrails before autopilot

Demi earns autonomy through policy, not blind automation. You set the boundaries; every experiment operates inside them.

Policy Configuration

Active

PricingNever modified

Locked

Checkout flowNever touched

Locked

Discount codesRead-only

Locked

Theme codeApproved only

Review

Product imagesCan test variants

Allowed

Copy & messagingCan test variants

Allowed
Auto-pause threshold-2.0%

ConservativeAggressive

01

Will Demi change my live store without approval?

No. Demi drafts experiments and runs them in controlled splits. Winners stay in holdout until you approve rollout to full traffic.

02

Can it touch price, checkout, discounts, or theme-critical code?

Only what you allow. By default, pricing, checkout, and discount logic are locked. You define the boundary before any test goes live.

03

How do I know lift is real?

Every experiment uses traffic-split testing with statistical significance thresholds. Projected ranges are shown upfront; confirmed lift requires passing your confidence bar.

Every rollout requires your approval
Auto-pause on downside
Pricing, checkout, and discounts locked by default
Weekly learning cadence

Get your store on a weekly learning cadence

Join the waitlist. We onboard a small group each week, with hands-on setup and guardrail review.

Join waitlist

No Shopify install required